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Letter from the Apprentice (2)
Letter from the Apprentice (2)
Dear Apprentice,
Having a website is like building a house. Marketing the website is like trying to locate a needle in an ocean.
You might have paid a fortune to develop your website but you need to advertize your website before people can see it.
Great marketing isn’t about what you say but about what others say about you or for you. What you do to help your first customers reach others is an important consideration you need to make when promoting your website.
You asked what viral marketing is all about. It is coined out of two words. Viral and Marketing. Viruses are very easy to spread. So also it is expected that your marketing should be easy to transmit.
Even if you want to sell something through your website try to give something for free that will help your website and the products/services go viral for you.
Among things you need to do to make your site go viral is by using the Tell-a-friend script, But this too according to viral marketing experts, has become near obsolete with the advent of Viral Inviter which suggests that instead of just telling-a-friend you can tell all your friends about it at once.
This is what Facebook excelled at; by using only 2 clicks you’ve invited all your friends from your mail box to your site. Visitors to your site can also use it to invite their friends to your site.
For Ezine, it has come to stay and it is reckoned as the most powerful article publishing tool that guarantees your back-links wonderful clicks by readers back to your site. It is called a back-link because readers will follow your website address on the article back to your website with not less than 200 visitors to your website.
PPC means Pay Per Click, this is the acronym used for advertising on your website or when you advertize on other sites. So each of these clicks is converted into economic value. The more clicks visitors make on an advert the more money you make on an advert the more money you make advertizing the product or services advertized on your website. While PPV is Pay Per View or Pay Per Impression, this is in relation to the number of times a product or service is advertized for viewing by visitors.
Jakob Nielsen is one of the Fathers of the web standards on the internet , he is an authority on web design standards and marketing. When asked which new technology excites him most, he said it was” Micropayments” because, “we cannot have a new economy without a monetary system, and once micropayments are in place, we’ll see millions of specialized services.” He has documented web-design usability in his book years ago.
While Bill Gates on the other hand is the Chairman of the almighty Microsoft; owners of Windows operating system, a whole suit of application softwares like Internet Explorer, Windows Media Player, MS Word (Microsoft Word) etc. it is one of the dreams of Bill gates to see the .NET (pronounced dot Net) vision encompassing the idea of having your information wherever you want to go,” in 2001 he said, “ this includes the future cellphones, your TV set, your tablet form-factor PC , your desktop PC, wherever you are, whatever role you are in.”
Google search is called a search engine because of the work it does of searching for information online. It is actually a software but its characteristic properties of generating data makes it an electronic or digital engine.
Traffic rank means the ranking you get as a result of visitors making it to your website. The more people visit your website the more ranked your website becomes. This includes considerations like your contents, SEO, promotional, (del.icio.us, Twitter Grader, Google buzz count, etc) conversion, (RSS Feeds, and subscription forms) and you can use Alexa to analyze the traffic rank of your website. Presently mine is ranking 163,668 out of millions of websites out there.
You see it has nothing to do with the uniformed traffic warden or Traffic Police.
As for SEO it means Search Engine Optimization. This enables search engines to easily locate your website through what is called meta tags and keywords etc. With all these some programs called spiders, cookies, and bots crawl into your computer to figure out these tags and keywords.
You also asked what CMS means Content Management System. This is used effectively for building database websites that manage lots of data or information.
You can make money through google adsense, use google’s website and search for Adsense and adwords programs, everything is explained there.
To make money online take the following into considerations. There is one basic rule of design. Communicate your information as clearly as possible. This involves understanding your client’s business, what needs to be communicated, the target audience, marketing, communication skills and marketing. After this you can put in your creative bit. An enduring corporate identity is more important before you start delving into website marketing. Its your message that sells not the medium.
Jakob Nielsen’s vision of the web is, “that it truly becomes the new economy and people live much more of an online lifestyle.”
Make your website feel like an Apple store; surround the product with testimonials and customer feedback. Focus on what people do with your services/products not what your services/products do.
Make your products stand out, include something users can display for you. When visitors visit your website encourage them to take action.
Take advantage of other’s resources; the most creative viral marketing plan use other’s resources to get the word out. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers.
If you do these things your traffic will definitely increase and you may be improving the economy from your own end.
From
The Sage,
Scripted by Dr. Genesis A. Dawuda
E-mail: info@drgenesis.com
Phone +2348028063695
